molly tompkins

Introduction

For my Minor in Writing capstone project, I developed a comprehensive curriculum for an elective course to be taught within the BBA curriculum at the University of Michigan’s Ross School of Business. As part of the project, I elicited the help of a Business Communications (BCOM) professor I have worked with in the past to advise me. This professor will also ultimately be teaching the course if it is approved, so we worked closely together in development.

The focus of the course is public relations and crisis communication and it is intended for all undergraduates with a focus on BBA juniors and seniors. I first defined public relations further and refined the scope of the course. In terms of audience focus, I had to be mindful of the variety of stakeholders that will be involved in the course creation and execution, including administrators, faculty in the BCOM department, professors that teach other similar classes and students. Directly, my audience for this project is the teacher and the Ross Undergraduate Curriculum Committee.